Social marketing is one of the best and highly reputable marketing tools for any business in this technology oriented century. The probability of making sales through social media marketing is quite high. Outlined are roles social media marketing plays in the safari industry:
Improved customer insights
Social media gives you a chance to know what exactly your customers want by just listening to their views socially, without even having to directly interact with them. For example you can see via social media the reaction of customers based on a package your company introduced. They way the public will react will determine how effective and successful the package will be and the changes you might have to make to suit your customer’s expectations.
Decreased marketing costs
Marketing through social media is relatively affordable depending on your course and goals. For your company to produce increased traffic all that is required is just a few hours effort unlike other marketing mediums that demand so much of your time for your company to produce the required traffic.
Higher brand authority
Satisfied customers tend to turn to social media to brag or compliment about a product or service. The more your company or organization appears on positive compliments the more other people will want to know more about it and even try out your services. This results to your brand appearing more authoritative to new customers.
Increased brand recognition
The more you broadcast your content on social media the more you increase your visibility and recognition. This makes it easier for new customers to know about your brand and services and also access you in case of requiring more information. It also helps retain an effective communication with all your existing customers. A new customer may want to get acquainted with you brand or service as result of seeing your brand presence in a couple of networks.
Improved brand loyalty
Studies have shown that brands that engage with their customers on social media enjoy high loyalty. Most customers who follow brands from social media remain loyal to those brands. The more followers your brand gets on social media the more credibility and trust it attracts. This also increases traffic and conversion rates.
Added opportunities to convert
The more you post on social media advertising your brand or service the more the chance you have to convert customers. When you ensure that you create a following you automatically get the chance to access your old customers, recent customers, new customers and you are also in a position to interact with them all. Every time you interact with all your customers you build a platform for customer converting.
Increase inbound traffic
Lack of using social media to market your brand or service results to limited inbound traffic, this means your brand will only be familiar to only those that know your brand. Whenever you add information on social media that will lead to your website, this is a chance for a new customer knowing about your product and services thus increasing inbound traffic.